EAF
Founded in 1980, Eastland Supermarket is Cabramatta’s largest Asian supermarket. To support its growth, EAF was established in 1982.
ABOUT
EAF
Founded in 1982 to support Eastland Supermarket, EAF has grown alongside the needs of its community, supplying a majority of the supermarket’s diverse range of dry goods, fresh, and frozen produce. Built on strong family values and hard work, EAF has always prioritized quality, reliability, and service. Over the years, we have expanded to operate our own quarantine facility and develop private-label brands that meet the evolving demands of our customers.
Now led by the second generation—Thai, David, and Richard Tran—EAF is embracing new opportunities to bring our expertise and products to a wider audience. While we respect the dedication and sacrifices of the past, we are focused on modernizing and expanding our reach beyond the traditional Asian market. Our goal is to blend the best of our heritage with a forward-thinking approach to serve the growing demand in both retail and food service sectors.
OUR
VISION
At EAF, we honour the legacy of our founders while stepping confidently into the future. We understand the challenges of running a family business, and we are committed to creating a sustainable model that allows future generations to thrive without sacrificing their quality of life. By staying true to our roots while embracing change, we aim to build a business that continues to serve both our long-time customers and new audiences who appreciate quality, authenticity, and innovation.
We are here to grow, adapt, and meet the changing tastes and needs of a diverse market. With a deep respect for our past and a clear vision for the future, we are ready to take EAF to new heights.
1980
Eastland Supermarket is founded by Thi My Tran and Tac Tran, becoming the largest Asian supermarket in Cabramatta.
1982
EAF is established to meet the growing demand for Asian products and support Eastland Supermarket.
EAF is established to meet the growing demand for Asian products and support Eastland Supermarket.
1990s
Expansion of product offerings and development of private-label brands.
1990s
2000s
Establishment of an in-house quarantine facility to ensure product quality and compliance.
Establishment of an in-house quarantine facility to ensure product quality and compliance.
2010s
Leadership transition to the next generation:
Thai, David, and Richard take over operations.
Watch more of our journey here
2010s
Present
EAF continues to grow, enhancing its services in retail and food service while focusing on sustainability and family values.
Future
Through dedication and innovation, EAF remains committed to providing the best experience for customers while securing a sustainable future for generations to come.